What is circular fashion and why should I opt for circular fashion products?

In the UK an estimated 350,000 tonnes of clothes end up in landfill every year.

Why is this an issue?

The main issue with landfills is that rubbish buried in landfills breaks down at a very slow rate, which causes long-term problems. Three key points this can cause are: toxins, leachate, and greenhouse gases. Toxin waste can be very harmful to people, animals, and plants.

Some toxins, such as mercury and lead, persist in the environment for many years and accumulate over time.

Leachate is defined as the liquid that drains or ‘leaches’ from a landfill. It varies widely in composition regarding the age of the landfill and the type of waste that it contains. It usually contains both dissolved and suspended material.

And finally, Greenhouse Gases are gases that trap heat or longwave radiation in the atmosphere. In simple terms, their presence in the atmosphere makes the Earth warmer.

Furthermore, other side effects from landfill include: nauseous odors, unpleasant views, rat and seagull infestations. Often in the UK, the air surrounding landfill sites smells unpleasant, due to the decaying organic waste.

The scale of the issues that landfills produce is huge and there is no doubt that it is extremely harmful to our environment. But like most issues in the world, there is always a way to help.

The fashion industry is the 2nd largest polluter in the world after oil (fossil fuel), we are abusing our natural resources which are becoming scares and the environmental impact can become irreversible if we don't start acting on sustainability as soon as possible.

Fast fashion comes at an astonishing environmental and social cost. While the impacts of the fashion industry in terms of pollution, water use, carbon emissions, human rights, and gender inequality are increasing, the need for a shift to sustainable fashion is evident.

What is the solution?

Use, reuse and recycle! This is where circular fashion comes in, by purchasing from brands such as our Eco.lure brand as well as other amazing circular brands available in the market and sending us back your old, unwanted clothes to be recycled you are acting sustainably and having a positive impact in the environment as well as supporting good businesses to grow and have an even bigger positive impact.

Recycling is critical for circularity because it’s the only way fashion can stop clogging landfill and coastlines, as well as minimise its impact on the world’s natural resources.

Why should I opt for Eco.lure products?

We offer circular fashion, once your Eco.lure item is ready to be recycled, you can simply email us and we will send you instructions on how to return your item(s) to us to be recycled and we will issue you with a discount code for a new one.

Our packaging is compost friendly or can be recycled and has no plastic! Our tags are embedded with lavender seed and can be planted, great for you, bees and butterflies.

We source our blanks from certified suppliers, so that workers rights have been respected and the companies have great sustainability plans and actions in place.

We are also seeking to implement a much needed sustainable, nature integrated textile recycling centre in the UK, which will protect our natural resources and create green jobs.

Let's together have a positive impact!

How important is sustainable fashion to you? And do you think we should be recycling clothes in the UK?

• Absolutely for both
• Yes to sustainable fashion, but not the recycling centre
• Not sure

Eco regards,

Eco.lure Eco and Ethical Fashion